Raluca Buzura is a handmade ceramic jewelry brand based in Spain. The purpose of this project was to create a logo/logotype on a given brand and apply that logo to multiple articles such as merchandise to then create a new visual branding system.

raluca buzura branding

raluca buzura logo switching from back to white

I made a modern but abstract design inspired by the intricacy of her designs. I used Montreal Neue as the main type face because of the modern yet simple look it gave. I wanted to create a timeless logo that could be engraved into her jewelry hence a monogram that would evoke a classy feel.

approach

storefront mockupcatalogue mockupraluca buzura shopping bagsraluca buzura boxes
Raluca Buzura branding

An abstract yet modern logo has been created for Raluca Buzura. The logo has been applied on products that would of course be appropriate for a jewelry company like e-commerce, packaging and stationery. Because of Raluca Buzura distinctive abstract yet modern style, the products has the same feel.

solution