Raluca Buzura is a handmade ceramic jewelry brand based in Spain. The purpose of this project was to create a logo/logotype on a given brand and apply that logo to multiple articles such as merchandise to then create a new visual branding system.
I made a modern but abstract design inspired by the intricacy of her designs. I used Montreal Neue as the main type face because of the modern yet simple look it gave. I wanted to create a timeless logo that could be engraved into her jewelry hence a monogram that would evoke a classy feel.
An abstract yet modern logo has been created for Raluca Buzura. The logo has been applied on products that would of course be appropriate for a jewelry company like e-commerce, packaging and stationery. Because of Raluca Buzura distinctive abstract yet modern style, the products has the same feel.